The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
- By Cliff Atkinson
- 11/22/2018
Contents
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- Introducing the BBP Story Template
- The Five Principles of Visual Storytelling
- Principle 1: Nail Down the Story Before the Slides
- Principle 2: Reformat Your Information for a Yes-No Decision
- Principle 3: Start with No to Get to Yes
- Principle 4: Always Keep the End In Mind
- Principle 5: Think Like a Storyboard
- The 10 Building Blocks of a Persuasive Storyboard
- Building Blocks 1-4: The Hook, The Relevance, The Challenge, and The Desire
- Building Blocks 5-7: The Map, The Anchors, and The Explanation
- Building Blocks 8-10: The Headlines, The Visuals, and The Flow
- Sketching the First Five Slides
- Sketching the Remaining Slides
- Applying Custom Layouts
- Adding Graphics to the First Five Slides
- Adding Graphics to the Remaining Slides
- Stepping Into the Screen
- Documenting the Experience
- Getting Started with the BBP Story Template
- Writing Headlines Using Three Ground Rules
Adding Graphics to the First Five Slides
The last step is to find and add graphics to each of the slides using your sketches as a guide. Here is where you savor the fruits of the labor of writing Act I in the story template because you know you’ve got the specific slides that will ensure that you start strong in your presentation, as shown in Figure 3-18. The visual and verbal clarity you achieve is possible through using the story template, which has established the foundation for everything you have done.
FIGURE 3-17 The slide layouts and backgrounds cue working memory to each slide’s relative importance within the big picture.
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FIGURE 3-18 Adding graphics to the first five slides of Act I.