Scenario-Focused Engineering: Take an Experimental Approach

Summary

Good product design follows a predictable, age-old pattern that can be learned and replicated. This pattern is encapsulated in the rhythm of the Fast Feedback Cycle, which is an application of the scientific method to the business of designing and delivering software products, services, or devices. By observing customers, framing their key scenarios, exploring multiple ideas, prototyping rapidly, and judging your progress against customer feedback and predetermined metrics, you can quickly discover whether you’re on the right track to delight your target customers, with an absolute minimum of sunk cost.