Pillars of a Mobile Strategy

Summary

No company can afford to ignore the mobile revolution taking place. Not all companies should proceed at the same pace or immediacy, but going mobile is a growing need and will soon be a necessity. The expression “going mobile” refers to the process of defining a strategic plan that sets business objectives that can be reached by restructuring internal processes, adopting innovative technologies, and developing ad hoc new applications to reach users who are traveling or to let one’s workforce operate efficiently while away from the office.

This chapter outlined the main aspects of a mobile strategy both in a B2C and a B2B scenario. The next chapter takes a closer look at the two main ways of providing a mobile experience to users, whether customers or employees: mobile websites and platform-specific native applications.